Zig Ziglar - Good or Great?

Today we received the news that Zig Ziglar passes away this morning of Pneumonia. He was 86 and lived an authentic life. His legacy is faith, integrity, authenticity, vision, courage, and so much more. Today's blog will be one of his that we know you'll enjoy. If you've been impacted by Zig, go to his facebook page and leave the family a note. Zig made it to top!


Good or Great?
by Zig Ziglar, author of Born to Win
Several years ago the Forum Corporation of Boston, Massachusetts, conducted a study of two groups of salespeople. They came from five different industries, worked in similar territories selling the same products, and had basically the same experiences and background. However, there was a substantial difference in their results. One group was getting good results and would be labeled "successful" in the terminology we use today. However, the other group was substantially more successful.

There were two major differences. The first difference was the word "trust." The super-successful had established a reputation for integrity so their prospects and customers trusted them. Since selling is a transference of feeling, the super-successful translated that feeling of trust into more sales. Results were outstanding. 


Read On

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