As you know we enjoy Michael Hyatt, his blog, and his life of integrity. Michael is the former CEO of Thomas Nelson Publishing and author of "Platform! Getting Noticed in a Noisy World." While he is on sabbatical, he is bringing in some guest bloggers. Ray Edwards is one. Ray is a speaker, author and marketing strategist. If you want to improve your writing, this blog is for you!
No matter how bad (or good) your
writing is today, it’s possible to improve it overnight.
Here are seven quick “tricks”
that can improve the very next piece you write.
1) Know your reader.
This means more than knowing a
few demographics (how old they are, their average income, etc.). To know your
readers means you understand their fears, frustrations, and aspirations.
Writing from the reader’s perspective will dramatically change the way you
write.
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