By Nat Crawford
Remember Casey Kasem's tag line, "Keep your feet on the ground and keep reaching for the stars!" Strategy does just that for your audacious goals.
What would you say to someone who wanted to transform a
desert with 120-degree heat into a first-class city? “You’re nuts!” is probably
the reasonable response. After that gut-level response, you’d probably suggest
having a solid, thought out strategy. That is exactly what Sheikh Mohammed bin
Rashid al Maktoum. His exceptional strategy and vision has brought in unparalleled
sums of capital to the development of Dubai.
Sheik wants Dubai to be the business and financial capital
of the world. To achieve this he has create strategies to entice businesses and
investors to come to Dubai. He has offered zero tax incentives, hands off government
regulations, and substantial corporate enticements to businesses willing to
relocate.
Not only is Sheikh’s goal to become the business capital of
the world, but also the awe-capital, similar to Las Vegas. Apartments and
office buildings tower over the landscape, presenting an industrial masterpiece
to the eye. It is quite the contrast to
the desert surrounding it. Dubai has the tallest skyscraper, largest shopping
center, the highest indoor ski slope, and the world’s only 7 star hotel, Burj
Al Arab.
When you are an effective leader, you will have both
marginal and impossible goals. The bigger and more difficult the goal, better
strategies are needed. Vision without a road map will lead nowhere…fast. Remember,
even when you have your road map, you must take action. Strategy is a tool. A
tool without someone using it is useless.
If you want it, then see it. If you see it, plan how to get
it. Now take the first step and go!
What is something you want? What are your strategies to get
it?
Labels: burja l arab, casey kasem, cornerstone leadership solutions, dream, dubai, exceptional, goal, las vegas, moktoum, plan, sheik hohammed, strategy
