I encourage you to check out Brady G. Wilson's book Juice: The Power of Conversation. This article is from his blog. Enjoy!
My neighbour Jim was sweeping the sidewalk in front of his house. He invests big chunks of time doing this, keeping it immaculate. And he’s always smiling.
Why does he do it? The sidewalk really isn’t his, yet he cares for it as if he owned every single slab. Jim is doing work for his city, keeping their sidewalk in pristine condition, and he never expects a dime for his efforts. Why? It’s all about psychological ownership; in Jim’s mind, the sidewalk is his.
The transfer of ownership from the city to Jim occurrednot because of any contractual arrangement – it happened because of Jim’s felt needs. You see, Jim has a strong need for significance and for belonging.
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